One of the best things about upgrading to a powered cooler or fridge freezer is how much more interior storage space you have to work with vs an ice chest. In a normal ice chest, you need to fill it with roughly 50% ice vs “stuff” in order to keep it cold. This means you can buy a CFX that is half (1/2) the size of your current ice chest or buy the same size and hold twice (2X) as much.